It is no secret that the foodservice industry has suffered recently through a bleak economy; but the silver lining of the cloud could actually turn out to be icing. Technomic’s newest study finds that for the past three years, more consumers have consistently eaten more dessert. Occupying the smallest portion of most restaurant menus, dessert presents a strong growth opportunity for operators looking to increase sales.
“Dessert is unique, because it not only involves sensory appeal, but also sparks strong emotional drivers,” says Technomic EVP Darren Tristano. “If someone wants to reward themselves after a bad day, they might splurge on a dessert to feel better; but if they want to celebrate after a good day, they might do the same thing. Motivations for craving dessert run the gamut." Tristano added that only 1 percent of Technomic's survey respondents said they did not eat dessert, and 70 percent eat dessert at least once a week.
What Restaurant's Dessert do you enjoy?
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