Growing Market

According to Iremam (the French Institute of Research on Arab and Muslim civilisations) there are over 5 million Muslims in France and the halal market is four times more valuable than the market for organic food. Etude Solis, a market research firm specialised in ethnic marketing, are more modest in their estimations stating that it is at least twice the size of the organic market and are forecasting that by the end of 2010 it will be worth €4.5 billion, of which €1 billion will be spent in foodservice.

With eight million Muslims in the US, and the average family in the country spending around $2100 on food yearly, Chaudry estimates the US Halal market to be worth $16bn.

Quick, McDonald’s key competitor in France, announced that their sales in the eight outlets running a halal trial since November 2009 have doubled to date.

Carrefour Malaysia becomes the first hypermarket to offer full halal products within the three main sections of the supermarket chain.

The halal industry was a highly profitable sector and it had been acknowledged as an emerging economy that could not be ignored especially in Europe, deputy chairman of World Halal Forum Europe secretariat Jumaatun Azmi said.

Comments